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Strategic Communication
New Agendas in Communication
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Strategic Communication
$11800
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Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for researchers, graduate students, and anyone engaged in interdisciplinary studies related to communication, media, and persuasion.
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Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioural, persuasive, or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.
This volume collects the work and ideas of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers new perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework.
Series: New Agendas in Communication Series
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Strategic Communication
The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioural, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific...Hardback$37600Unit price /UnavailableAvailableShips in 4-6 weeks -
Strategic Communication
The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioural, persuasive, or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific...Paperback$11800Unit price /UnavailableAvailableShips in 4-6 weeks
Book Details
INFORMATION
ISBN: 9781138184794
Publisher: Taylor & Francis Ltd
Format: Paperback / softback
Date Published: 19 July 2016
Country: United Kingdom
Imprint: Routledge
Illustration: 4 Tables, black and white
Contributors:
- Edited by Anthony Dudo
- Edited by LeeAnn Kahlor
Audience: Tertiary education
DIMENSIONS
Width: 152.0mm
Height: 229.0mm
Weight: 294g
Pages: 192
About the Author
Anthony Dudo is an AssistantΒ Professor at the University of Texas at Austin. LeeAnn Kahlor is an Associate Professor at the University of Texas at Austin.
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