Rethinking Consumer Data and Behavior

Name: Rethinking Consumer Data and Behavior
Brand: Unknown
SKU: 9781626713178
Price: 90.0 NZD
Availability: InStock

By Erin Robinson and Michael L. Smith and Nicole J. Olynk Widmar

Series: Consumer Corner: Unconventional Lessons from Consumer Behavior

0.0 (0 reviews)

Brief Description

Today's food and agricultural consumers are driven by more than just price—they are influenced by trust, values, and perceptions that are often difficult to measure. Rethinking Consumer Data and Behavior explores what truly shapes consumer choices and how businesses can respond effectively. This book utilizes research on loyalty,... Read More

Format: Paperback / softback

$90⁰⁰

AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 2-3 weeks

Found a better price? Request a price match

Rethinking Consumer Data and Behavior

$90⁰⁰

Description

Today's food and agricultural consumers are driven by more than just price—they are influenced by trust, values, and perceptions that are often difficult to measure. Rethinking Consumer Data and Behavior explores what truly shapes consumer choices and how businesses can respond effectively.

This book utilizes research on loyalty, risk, sustainability, and ethical considerations, revealing how these factors influence purchasing decisions in ways traditional data often misses. It examines consumers' willingness to pay for local and organic products, the impact of food labeling and safety messaging, and the surprising role of sensory cues such as appearance and taste. The book also addresses the behavioral economics behind decision-making and why stated intentions rarely match real-world actions.

Intended for professionals in food and agribusiness, Rethinking Consumer Data and Behavior delivers insights that go beyond the numbers, helping readers interpret consumer signals accurately and adapt strategies to keep pace with a rapidly changing market. By rethinking how we view consumer data and behavior, this book provides a roadmap for building trust, aligning values, and creating lasting connections with today's consumers.

Series: Consumer Corner: Unconventional Lessons from Consumer Behavior

View all

Markets We Thought We Knew

By Nicole J. Olynk Widmar and Erin Robinson and Michael L. Smith

Paperback

$91⁰⁰

Available
Ships in 2-3 weeks
Rethinking Consumer Data and Behavior

By Erin Robinson and Michael L. Smith and Nicole J. Olynk Widmar

Paperback

$90⁰⁰

Available
Ships in 2-3 weeks

Book Details

INFORMATION

ISBN: 9781626713178

Publisher: Purdue Scholarly Publishing Services

Format: Paperback / softback

Date Published: 15 April 2026

Country: United States

Imprint: Purdue Scholarly Publishing Services

Illustration: 2 illustrations

Audience: Professional and scholarly

DIMENSIONS

Width: 140.0mm

Height: 216.0mm

Weight: 0g

Pages: 93

Collections

Education & Reference Erin Robinson Finance & Economics Finance & Investment Michael L. Smith Nicole J. Olynk Widmar Non-Fiction Series: Consumer Corner: Unconventional Lessons from Consumer Behavior

About the Author

Nicole J. Olynk Widmar is an agricultural economist specializing in farm businesses and consumer decision-making under uncertainty. She serves as a professor and the head of the Department of Agricultural Economics at Purdue University.

Michael L. Smith is a research scientist specializing in the human dimensions of resource use, applying cross-disciplinary methods in agricultural economics and the social sciences. He works in Purdue University's Department of Agricultural Economics.

Erin Robinson is a communications and marketing professional with experience in agricultural business and academic research environments. As marketing manager for Purdue University's Center for Food and Agricultural Business, she develops marketing strategies, creates content and outreach initiatives, drives brand awareness, and evaluates marketing effectiveness.