Popular Music as Promotion

Name: Popular Music as Promotion
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SKU: 9780745692227
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Music and Branding in the Digital Age

By Leslie M. Meier

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Summary

In Popular Music as Promotion, Leslie M. Meier explores how major music labels have adapted to the digital age, transforming recording artists into 'artist-brands' and popular music into licensable products for consumer and media brands. The book critiques shifting business models and marketing strategies that have led to the gatekeeping and colonisation of popular music by commercial interests, examining the cultural stakes for music makers and audiences alike.
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Format: Paperback / softback

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Popular Music as Promotion

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Essential reading for students and scholars of media, communication, cultural studies and sociology, as well as anyone interested in the intersection of popular music, digital media and promotional culture.

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.

Description

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture.

Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonisation of popular music by brands.

Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Jason Toynbee praises the book as "truly excellent," highlighting its original research and compelling argument on the subsumption of popular music under branding and advertising. Melissa Aronczyk commends Meier for addressing the tensions between art and commerce with depth and subtlety, calling the work a valuable contribution to critical scholarship on promotional culture.

Book Details

INFORMATION

ISBN: 9780745692227

Publisher: John Wiley and Sons Ltd

Format: Paperback / softback

Date Published: 25 November 2016

Country: United Kingdom

Imprint: Polity Press

Audience: Tertiary education

DIMENSIONS

Spine width: 20.0mm

Width: 145.0mm

Height: 224.0mm

Weight: 295g

Pages: 216

Collections

Arts & Culture Education & Reference Leslie M. Meier Non-Fiction Science & Nature

About the Author

Leslie M. Meier is Lecturer in Media and Communication at the University of Leeds. Her research examines the music and cultural industries, advertising, marketing and promotional culture, and consumer culture inside contemporary capitalism.