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Polling UnPacked
The History, Uses and Abuses of Political Opinion Polls
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Polling UnPacked
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
The full story of political opinion polls, from the nineteenth century to today's controversies.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do you tell the good from the bad? And in light of recent polling disasters, can we trust them at all?
Polling UnPacked gives you the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to ban polling in the twentieth century, to the very latest techniques and controversies from the last few years. In equal parts enlightening and hilarious, the book needs no prior knowledge of polling or statistics to understand. But even hardened pollsters will find much to enjoy, from how polling has been used to help plan military invasions to why an exhausted interviewer was accidentally instrumental in inventing exit polls.
Written by a former political pollster and the creator of Britain's foremost polling-intention database, Polling UnPacked shows you which opinion polls to trust, which to ignore, and which, frankly, to laugh at. It will change the way you see political coverage forever.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Polling UnPacked by Mark Pack is praised for being a comprehensive and surprisingly enjoyable exploration of modern opinion polling. Reviewers commend its blend of informative analysis and engaging anecdotes, providing insights into distinguishing good polls from bad ones. The book is recommended for those seeking to deepen their understanding of politics and opinion polling, with Pack's extensive expertise offering valuable guidance on the reliability of polls.
Book Details
INFORMATION
ISBN: 9781789145670
Publisher: Reaktion Books
Format: Hardback
Date Published: 11 April 2022
Country: United Kingdom
Imprint: Reaktion Books
Audience: General / adult
DIMENSIONS
Width: 138.0mm
Height: 216.0mm
Weight: 250g
Pages: 352
About the Author
Mark Pack has extensive experience of conducting, commissioning and analysing political opinion polls, and his previous books include Bad News: What the Headlines Don't Tell Us (2020) and 101 Ways To Win An Election (2021).
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