Mark Pack

Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do you tell the good from the bad? And in light of recent polling disasters, can we trust them at all? Polling UnPacked gives you the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to ban polling...

Bad News is a popular guide that helps you make sense of the news wherever it appears—print, broadcast, or online. Peppered with examples from around the world, the book turns a serious subject into an enjoyable read. You will learn as you are entertained. Readers will discover all the tricks and techniques required to work out whether to trust a...