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Persuasion in Parallel

How Information Changes Minds about Politics
By Alexander Coppock
Series: Chicago Studies in American Politics
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3.86 goodreads logo

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Check link for latest rating. ( 22 ratings, 1 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Persuasion in Parallel by Alexander Coppock offers a groundbreaking re-evaluation of how political attitudes shift when individuals are exposed to new information. Challenging the long-held belief that persuasion is impossible due to motivated reasoning and backlash, Coppock presents evidence from randomized controlled trials demonstrating that people from across the political spectrum update their views in parallel. Rather than backfiring, information tends to nudge opinions in the direction of the message, suggesting that even opposing sides can be influenced and political divides narrowed.
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Format: Paperback / softback
$11700

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for readers interested in politics and current affairs, especially those curious about political psychology, persuasion, and the dynamics of public opinion. It will also appeal to scholars, students, and professionals engaged in political communication, campaigning, and policymaking seeking evidence-based insights into how political attitudes can be influenced.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

A bold re-examination of how political attitudes change in response to information.

Many mistakenly believe that it is fruitless to try to persuade those who disagree with them about politics. However, Persuasion in Parallel shows that individuals do, in fact, change their minds in response to information, with partisans on either side of the political aisle updating their views roughly in parallel.

This book challenges the dominant view that persuasive information can often backfire because people are supposedly motivated to reason against information they dislike. Drawing on evidence from a series of randomised controlled trials, the book shows that the backfire response is rare to nonexistent. Instead, it shows that most everyone updates in the direction of information, at least a little bit.

The political upshot of this work is that the other side is not lost. Even messages we don't like can move us in the right direction.

Series: Chicago Studies in American Politics

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Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Choice praises the book for providing hope that information can bridge political divides, countering the despair caused by theories of motivated reasoning. Brendan Nyhan of Dartmouth College highlights Coppock's work as agenda-setting for the fields of public opinion and political communication, noting its overturning of decades of conventional wisdom. Reviews emphasise that while persuasion is difficult, Coppock’s research confirms that new information does matter and affects all people similarly regardless of prior views.

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Book Details

INFORMATION

ISBN: 9780226821849

Publisher: The University of Chicago Press

Format: Paperback / softback

Date Published: 20 January 2023

Country: United States

Imprint: University of Chicago Press

Illustration: 15 halftones, 42 line drawings, 20 tables

Audience: Professional and scholarly

DIMENSIONS

Spine width: 18.0mm

Width: 152.0mm

Height: 229.0mm

Weight: 286g

Pages: 216

Collections

Alexander Coppock Education & Reference Non-Fiction Politics & Current Affairs Series: Chicago Studies in American Politics

About the Author

Alexander Coppock is assistant professor of political science at Yale University.

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