MC24
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See more24 global, generous, and galvanizing principles to overhaul the way we think and to inspire massive change
Bruce Mau has long applied the power of design to transforming the world. Developed over the past three decades, this remarkable book is organized by 24 values that are at the core of Mau's philosophy.
MC24 features essays, observations, project documentation, and design work by Mau and other high-profile architects, designers, artists, scientists, environmentalists, and thinkers of our time.
Practical, playful, and critical, it equips readers with a tool kit and empowers them to make an impact and engender change on all scales.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
WSJ Magazine praises it as a timely primer on innovative thought and action, while Azure highlights Mau's balance of optimism and real-world transformation. Bloomberg calls it a radically optimistic guide encouraging readers to think beyond the present moment.
Book Details
INFORMATION
ISBN: 9781838660505
Publisher: Phaidon Press Ltd
Format: Hardback
Date Published: 19 June 2020
Country: United Kingdom
Imprint: Phaidon Press Ltd
Audience: General / adult
DIMENSIONS
Spine width: 42.0mm
Width: 210.0mm
Height: 245.0mm
Weight: 1850g
Pages: 512
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About the Author
Bruce Mau is chief design offi cer of Freeman, one of the world s largest brand-experience companies, and co-founder/CEO of Massive Change Network (MCN), a Chicago-based global design consultancy. Mau has been a visiting scholar at institutions globally, and lectures widely. He became an international fi gure with the publication of landmark volume S,M,L,XL and authored Life Style, Spectacle and Massive Change, also from Phaidon.
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