Masters of Craft

Name: Masters of Craft
Brand: Hachette Aotearoa New Zealand
SKU: 9780691183190
Price: 64.99 NZD
Availability: InStock

Old Jobs in the New Urban Economy

By Richard E. Ocejo

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3.7

( 81 ratings, 12 reviews)

Summary

Masters of Craft explores the revival of traditionally low-status manual labour jobs such as bartending, distilling, barbering, and butchering. Richard E. Ocejo delves into how culturally savvy individuals are transforming these roles into specialised, prestigious careers by crafting new cultural repertoires. Set in New York's diverse urban settings, the book sheds light on elite taste-making, gentrification, and labour dynamics in the modern postindustrial city.
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Format: Paperback / softback

$64⁹⁹

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Masters of Craft

$64⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for readers interested in sociology, urban studies, labour markets, and contemporary cultural trends, especially those intrigued by how traditional crafts gain renewed social value in modern economies.

In today's new economy-in which "good" jobs are typically knowledge or technology based-many well-educated and culturally savvy young people are instead choosing to pursue traditionally low-status manual labor occupations as careers. Masters of Craft looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering. In

Description

In today's new economy—in which "good" jobs are typically knowledge or technology-based—many well-educated and culturally savvy young people are instead choosing to pursue traditionally low-status manual labour occupations as careers. Masters of Craft looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering.

In this engaging book, Richard Ocejo takes you into the lives and workplaces of these people to examine how they are transforming once-undesirable jobs into "cool" and highly specialised upscale occupations. He shows how they find meaning in these jobs by enacting a set of "cultural repertoires," resulting in a new form of elite taste-making.

Focusing on cocktail bartenders, craft distillers, upscale men's barbers, and whole-animal butcher shop workers in Manhattan, Brooklyn, and upstate New York, Masters of Craft provides new insights into the stratification of taste, the spread of gentrification, and the evolving labour market in today's postindustrial city.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Winner of the Max Weber Book Award from the American Sociological Association and longlisted for the 2018 Spirited Awards Best New Book on drinks, culture, history, or spirits, Masters of Craft is acclaimed for its insightful analysis and engaging ethnographic detail.

Book Details

INFORMATION

ISBN: 9780691183190

Publisher: Princeton University Press

Format: Paperback / softback

Date Published: 13 November 2018

Country: United States

Imprint: Princeton University Press

Illustration: 15 b/w illus.

Audience: General / adult

DIMENSIONS

Width: 155.0mm

Height: 235.0mm

Weight: 250g

Pages: 368

Collections

Education & Reference Non-Fiction Richard E. Ocejo

About the Author

Richard E. Ocejo is associate professor of sociology at John Jay College and the Graduate Center, City University of New York. His books include Upscaling Downtown: From Bowery Saloons to Cocktail Bars in New York City (Princeton).