Mascot
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Mascot
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
The work within this book celebrates the use of mascots in contemporary graphic design. Co-opted to help sell or promote anything from tech companies and financial organisations to burger chains, record fairs, and publishers, the use of mascots seems to be as popular as ever.
Part of their charm is their variety. Simple and playful or sophisticated and current, mascots are fun characters that manage to put a smile on your face and simultaneously stand for something - injecting meaning and playfulness into a brand and creating a lasting impression.
Mascot emphasises the enduring appeal and versatility of these lively characters in branding and advertising.
Book Details
INFORMATION
ISBN: 9781915392046
Publisher: Counter-Print
Format: Paperback / softback
Date Published: 03 November 2022
Country: United Kingdom
Imprint: Counter-Print
Illustration: 100 Illustrations
Contributors:
- Foreword by Jon Dowling
Audience: General / adult
DIMENSIONS
Width: 185.0mm
Height: 245.0mm
Weight: 620g
Pages: 176
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