Logo Style

Name: Logo Style
Brand: Thames and Hudson (Australia) Pty Ltd
SKU: 9789887757245
Price: 44.99 NZD
Availability: InStock

Decorative/Modern/Postmodern/Digital

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Summary

Logo Style explores the evolution of brand logos, examining their historical context and design trends. It categorises logo designs by style and era, covering decorative logos inspired by vintage trends, modern minimalist designs influenced by the modernist movement, postmodern logos with an irreverent edge, and digital logos shaped by the Information Age's pixelated and colourful aesthetics.
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Format: Hardback

$44⁹⁹

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Logo Style

$44⁹⁹

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Ideal for graphic designers, branding professionals, and anyone interested in the history and development of visual identity.

A book which demonstrates how timeless logos influenced by centuries of design history are applied over entire identities to create a unified brand image, while still standing uniquely on their own.

A global collection of logo styles divided into four categories: decorative, modernist, post-modernist and digital.

Description

A historical as well as design-oriented perusal of brand logos, Logo Style gives context to the rapidly growing field of logotype design.

Chapters within are organized by style as well as the eras that influence them: decorative, which takes inspiration from vintage styles and trends; modern, drawing from the minimalism of the modernist movement; postmodern, with its namesake's irreverent slant; and digital, featuring designs heavily influenced by the pixelated, slick, and colourful trends that sprang out of the Information Age.

Book Details

INFORMATION

ISBN: 9789887757245

Publisher: SendPoints Publishing Co., Ltd

Format: Hardback

Date Published: 30 March 2017

Country: Hong Kong

Imprint: SendPoints Publishing Co., Ltd

Illustration: 1400 Illustrations

Contributors:

Edited by Sendpoints Publishing Co., Ltd.

Audience: General / adult

DIMENSIONS

Width: 223.0mm

Height: 290.0mm

Weight: 250g

Pages: 224

Collections

Arts & Culture Non-Fiction

About the Author

SendPoints is a China-based publisher of design books and magazines. Representing traditional and cutting edge designs from around the world, their publications range across art and culture, graphic and product design, fashion, exhibition, interior design and architecture.