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Letraset
The DIY Typography Revolution
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Format: Hardback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for those interested in arts & culture, graphic design, typography, and the history of design technology. It appeals to design professionals, students, and enthusiasts fascinated by the DIY design movement and typographic innovation.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Letraset: The DIY Typography Revolution is the first comprehensive history of Letraset, the rubdown lettering system that revolutionised typographic expression.
The book tells the Letraset story from its early days as a difficult-to-use wet system, to its glory years as the first truly democratic alternative to professional typesetting.
The book also looks at Letraset's present-day revival amongst a new set of admirers who recognise the typographic excellence of the system's typefaces.
The book comes with a gatefold Letraset timeline. It has an introduction by Malcolm Garrett, and features in-depth interviews with Mr Bingo, Erik Brandt, Aaron Marcus, David Quay, Dan Rhatigan, Freda Sack, Andy Stevens and Jon Wozencroft.
Essays by Colin Brignall, Dave Farey and Mike Daines, all key members of the Letraset team, provide expert insight into the rise of Letraset as a typographic and commercial powerhouse. A central essay by Adrian Shaughnessy examines the typographic and cultural impact of the system.
The book's design is by the Spin team of Tony Brook and Claudia Klat. It uses many rare specimens from Letraset's past—catalogues, press ads, mailers, storage units, and of course, sheets of classic Letraset typefaces.
Book Details
INFORMATION
ISBN: 9780995666443
Publisher: Unit Editions
Format: Hardback
Date Published: 23 February 2023
Country: United Kingdom
Imprint: Unit Editions
Audience: General / adult
DIMENSIONS
Width: 220.0mm
Height: 320.0mm
Weight: 1190g
Pages: 312
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