Interpretive Theme Writer's Field Guide
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Interpretive Theme Writer's Field Guide
The Interpretive Theme Writer’s Field Guide builds on Sam Ham’s 30-year thematic interpretation research legacy by offering writers strong theme examples, worksheets, exercises, inspirational quotes, andtechniquehighlights.
The Interpretive Theme Writer’s Field Guide builds on Sam Ham’s 30-year thematic interpretation research legacy by offering writers strong theme examples, worksheets, exercises, inspirational quotes, andtechniquehighlights.
The interpretive theme is the most important sentence an interpreter inks on paper. Despite its centrality to thematic interpretation, no single work has dedicated itself entirely to the art and craft of strong theme writing until now. The Interpretive Theme Writer's Field Guide builds on Sam Ham’s 30-year thematic interpretation research legacy.
While leaving communication theory to his books, this companion offers writers strong theme examples, an updated theme writer’s worksheet, inspirational quotes, technique highlights, and exercises, including the use of AI generators to craft themes. The second edition also includes new chapters on developmental psychology, presentation structures, a glossary, an essay on ChatGPT and theme writing, and much more.
With contributions from Ham, Ted Cable, Shelton Johnson, Thorsten Ludwig, Don Enright, Judy Fort Brenneman, Kylie Christian, Michael Glen, and other voices from around the English-speaking world, this Field Guide serves at the desk, in the museum exhibit hall, on the park trail, or at an archaeological site. It recognizes that teams, even communities, create natural-cultural heritage themes, and introduces the Interpretive Framework methodology to facilitate consensus community-based theme writing.
Series: National Association for Interpretation
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INFORMATION
ISBN: 9798881807504
Publisher: Bloomsbury Publishing PLC
Format: Paperback / softback
Date Published: 30 April 2026
Country: United Kingdom
Imprint: Bloomsbury Academic
Edition: 2nd edition
Illustration: 37 b/w photos; 20 tables
Audience: Professional and scholarly
DIMENSIONS
Width: 152.0mm
Height: 229.0mm
Weight: 250g
Pages: 272
About the Author
Jon Kohl has worked as an interpretive trainer, professor, writer, planner, and theorist. He has taught interpretation at the University of Costa Rica and founded the PUP Collaboratory. His publications include a Spanish university textbook with Dr. Marisol Mayorga, a book on holistic heritage planning with Dr. Stephen McCool, and nearly 300 articles. He's done editorial work for NAI’s Legacy, Journal of Interpretation Research, and Interpreting World Heritage. He lives in Costa Rica and has degrees from Yale and Dartmouth.
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