Interpreting and Experiencing Disney

Name: Interpreting and Experiencing Disney
Brand: Unknown
SKU: 9781789384741
Price: 216.99 NZD
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Mediating the Mouse

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Summary

Interpreting and Experiencing Disney is a collection of essays examining the far-reaching influence of the Walt Disney Company, tracing its impact on popular culture from the debut of Mickey Mouse in 1928 to its current global reach. The book delves into how Disney shapes family entertainment and how its characters and franchises forge deep connections with fans. It explores the interplay between fan engagement and Disney’s marketing strategies, highlighting how this dynamic relationship continually evolves and shapes fans' experiences.
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Format: Hardback

$216⁹⁹

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Interpreting and Experiencing Disney

$216⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

The book is ideal for scholars in the humanities and social sciences, higher education students, and general readers interested in cultural studies, media, and the societal impact of entertainment corporations like Disney.

The name 'Disney' is synonymous with its expansive franchises, from princesses to theme parks. The power of the Disney brand is its role as a cultural influencer across multiple generations across the globe. This collection of essays takes a look at Disney beyond its behemoth corporate presence and into the threads of the Disney experience. 3 b/w illus.

Description

Interpreting and Experiencing Disney is a collection of essays that explores the wide-ranging influence of the Walt Disney Company.

It would be difficult to go through life without ever encountering a Disney product. Since the first Mickey Mouse cartoon premiered in 1928, Disney has played a central role in shaping American popular culture, and it has expanded to the global market. The company positioned itself as a titan of family entertainment, and many of its offerings, from films to consumable products, have become embedded in the minds of children and adults, woven into many of our life experiences.

Fans of Disney build connections with their favourite characters and franchises, fuelled by Disney’s marketing practices. Others have developed a near-cult-like relationship with the brand, equating its products with religious icons and theme park visits with pilgrimages.

This edited volume looks beyond the movies and merchandise to peer into the very heart of the Disney phenomenon: how the fan response drives the corporation’s massive marketing machine and how the corporate response, in turn, shapes the fan experience.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

‘This volume offers a concentrated focus on Disney’s ongoing dialogue with society, particularly reflecting the cultural flux of 2020s America. It is a significant contribution to Disney studies, showcasing the company’s evolving role and continuous engagement with its audience.’ — Noah Zweig, International Journal of Communication
Recommended for upper-division undergraduates, faculty, and general readers. — CHOICE

Book Details

INFORMATION

ISBN: 9781789384741

Publisher: Intellect

Format: Hardback

Date Published: 09 March 2022

Country: United Kingdom

Imprint: Intellect Books

Illustration: 3 Halftones, black and white

Contributors:

Edited by Priscilla Hobbs

Audience: General / adult, Professional and scholarly

DIMENSIONS

Spine width: 16.0mm

Width: 170.0mm

Height: 244.0mm

Weight: 599g

Pages: 246

Collections

Arts & Culture Disney Disney Books Education & Reference Non-Fiction Pop Culture: Best-Selling Books

About the Author

Priscilla Hobbs, Ph.D., researches primarily Disney and American studies, with special emphasis on Disneyland. She is the author of the book, Walt's Utopia: Disneyland and American Mythmaking, about Disneyland and the Cold War. She is currently an associate dean at Southern New Hampshire University.