International Cases in the Business of Sport
Each case study includes discussion questions, recommended readings, and web resources, making it an invaluable resource for understanding sport business dynamics.
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International Cases in the Business of Sport
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Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice.
Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources.
International Cases in the Business of Sport is an essential companion to any sport business or sport management course and offers fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.
Book Details
INFORMATION
ISBN: 9781138802445
Publisher: Taylor & Francis Ltd
Format: Hardback
Date Published: 20 January 2017
Country: United Kingdom
Imprint: Routledge
Edition: 2nd edition
Illustration: 11 Tables, black and white; 7 Line drawings, black and white; 4 Halftones, black and white; 31 Illustrations, black and white
Contributors:
- Edited by Simon Chadwick
- Edited by Dave Arthur
- Edited by John Beech
Audience: Tertiary education
DIMENSIONS
Width: 174.0mm
Height: 246.0mm
Weight: 690g
Pages: 264
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About the Author
Simon Chadwick is Professor of Sports Enterprise at Salford University, Manchester, UK, where he is a member of the Centre for Sports Business. He also works as Director of Research at the Josoor Institute in Qatar. His interests are in the areas of sports business strategy, sports marketing, and geo-politics and sport. Chadwick has worked with some of the worldโs most important sports organisations including FC Barcelona, UEFA, the European Clubs Association and Adidas. His research has been published or covered by outlets ranging from Sloan Management Review to Newsweek and CNN to the Academy of Marketing Science. The Times of London has called him the 'guru of sport management'.
Dave Arthur, in a previous life, was a well-respected and widely published lecturer and researcher who one day saw the light and who now plies his trade as a sought-after consultant and โpracademicโ. As CEO of Sport Business Resources he has undertaken diverse and interesting sports business projects that have seen him work with some of Australiaโs best professional franchises. His burning entrepreneurial desire has recently seen him set up the Institute of Sport โ an online start-up that aims to disrupt tertiary education and equip sport business professionals with the skills to lead and manage sport.
John Beech is an Honorary Research Fellow at Coventry University, UK. He is an International Professor at the Russian International Olympic University in Sochi, Russia, and has held the post of Visiting Professor at FH Kufstein University of Applied Sciences in Austria, and at the Instituto de Empresa Business School in Spain. He currently lectures at universities in Sochi (Russia), Jyvรคskylรค (Finland), Paris (France), Split (Croatia), and Karlsruhe and Salzgitter (Germany). He has published widely, including both research articles and textbooks, and his research has been reported in national newspapers in the UK and across Europe.
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