Intercultural Design Basics

Name: Intercultural Design Basics
Brand: Hachette Aotearoa New Zealand
SKU: 9789063696047
Price: 97.0 NZD
Availability: InStock

Advancing Cultural and Social Awareness Through Design

By Susanne Radtke

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Summary

Intercultural Design Basics offers an innovative approach to design education that emphasises intercultural insights. It explores fundamental design principles, typography, and colour theory through diverse cultural perspectives, featuring voices from Africa, Latin America, and Southeast Asia. Practical examples from intercultural design workshops demonstrate collaboration in international teams, fostering cultural and social awareness to enrich design styles.

The book is complemented by a unique app integrating AR, animations, games, and videos, making the theoretical content engaging and relevant for a technology-savvy audience.
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Format: Paperback / softback

$97⁰⁰

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Intercultural Design Basics

$97⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for students, educators, and practitioners in design and related fields who seek to broaden their understanding of intercultural influences in design. Its blend of theory and interactive technology appeals particularly to younger, tech-minded readers looking for practical and diverse global perspectives.

Description

Intercultural Design Basics is an intercultural and innovative approach to design education. A unique companion app ensures relevance for a young technology-minded target group.

The book provides intercultural insights when discussing the basic principles of design, typography, and colour theory. It incorporates contrasting ideas on design and various design teaching methods. Creative voices of well-known and not yet discovered designers from Africa, Latin America, and Southeast Asia will help expand your horizons.

Through examples of intercultural design workshops, it inspires collaboration with international teams. Practical methods used in these international perspectives encourage the development of cultural and social awareness, inspiring different design styles and helping you perceive cultural diversity.

An app is also created to work hand in hand with Intercultural Design Basics. The pair make the theoretical background of the book visually and auditorily intriguing and engaging by using AR, animations, games, and videos. This unique combination of diverse instructional materials ensures flexibility and relevance.

Book Details

INFORMATION

ISBN: 9789063696047

Publisher: BIS Publishers B.V.

Format: Paperback / softback

Date Published: 27 May 2021

Country: Netherlands

Imprint: BIS Publishers B.V.

Audience: General / adult

DIMENSIONS

Width: 176.0mm

Height: 215.0mm

Weight: 250g

Pages: 256

Collections

Arts & Culture Education & Reference Non-Fiction Susanne Radtke

About the Author

Susanne P. Radtke is a professor for Graphic and Media Design at Ulm University of Applied Sciences, Germany. She graduated in Visual Communications from Berlin University of the Arts and studied, among others, with renowned teachers from the School of Design Ulm (HfG), the successor of the Bauhaus in Germany. Her graduate degree was followed by her Master-Class Student Degree (Meisterschuler in 1988) under Prof. Herbert W. Kapitzki, former Head of Visual Communication at the HfG. She is co-author of Textbook for Visual Media Design, which is required reading at many German design schools. She set up her graphic design office in 1987, and now has bases in Berlin and Ulm.

Since 2009, Radtke has been developing and running intercultural design workshops, mainly in Southeast Asia and the USA. Her research field is naturally connected with her intercultural design workshops. She has participated in design and education conferences in Asia and Europe, and has published papers on those proceedings. Radtke has vast experience in international design education.