Guidelines and Standards for the Visual Design

Name: Guidelines and Standards for the Visual Design
Brand: Thames and Hudson (Australia) Pty Ltd
SKU: 9783721209990
Price: 165.0 NZD
Availability: OutOfStock

The Games of the XX Olympiad Munich 1972

By Otl Aicher

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Summary

In Guidelines and Standards for the Visual Design, Otl Aicher presents the systematic and scientific approach he used to create the visual identity for the 1972 Munich Olympic Games. Rejecting nationalistic symbolism, he embraced Bauhaus principles to develop a flexible system of colours, forms, and fonts. This innovative visual grammar allowed his team creative freedom while streamlining design decisions across more than 100 areas, setting new benchmarks in branding and corporate design that continue to influence visual communication.
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Format: Hardback

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This book is ideal for graphic designers, branding professionals, students of visual communication, and anyone interested in innovative design methodologies and Olympic history.

A reissue of the design manual for the the most successful design of all Olympic Games in the original size and style.

Description

Almost a quarter of a century after the end of National Socialism in Germany, Otl Aicher was commissioned to design the "cheerful" Olympic Games in Munich 1972. He systematically and scientifically approached this task and liberated visual communication from national pathos by reducing it to the essential in the Bauhaus sense: the use.

The manual, completed in 1967, contains a flexible system of colours, forms, and fonts that enabled Aicher's team and partners to "play freely" and saved "unnecessary preparatory work and time-consuming detailed decisions". With the use of this kind of visual grammar, more than 100 design areas were developed.

They succeeded in creating an extraordinary broad impact of the appearance and set new standards for branding and corporate design. Munich 1972 is still regarded as the most successful design project of all the Olympic Games.

Guidelines and Standards for the Visual Design by Otl Aicher explores these themes, offering insight into the design principles that made the Munich 1972 Olympics a seminal event in the annals of design history.

Book Details

INFORMATION

ISBN: 9783721209990

Publisher: Niggli Verlag

Format: Hardback

Date Published: 28 November 2019

Country: Switzerland

Imprint: Niggli Verlag

Audience: General / adult

DIMENSIONS

Width: 225.0mm

Height: 300.0mm

Weight: 1560g

Pages: 44

Collections

Arts & Culture Non-Fiction Otl Aicher

About the Author

Otl Aicher (1922-1991) was an internation-ally acclaimed graphic designer and educa-tor, renowned for his corporate identity work, visual communication systems, and typography. With concise corporate designs for commercial enterprises, for example the Deutsche Lufthansa, his visual communication system for the Munich Olympic Games of 1972, and in particular as co-founder (together with Max Bill) and rector of the Hochschule für Gestaltung Ulm - an experimental design school in the spirit of the Bauhaus - he achieved a high reputation worldwide.