Digital Business Transformation

Name: Digital Business Transformation
Brand: Unknown
SKU: 9781119758679
Price: 54.99 NZD
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How Established Companies Sustain Competitive Advantage From Now to Next

By Nigel Vaz

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Summary

In Digital Business Transformation by Nigel Vaz, the focus is on guiding businesses through the ever-evolving digital landscape. The book provides strategies for embracing digital methodologies and driving organisational change. It emphasises the importance of customer-centric approaches and adaptability to succeed in the rapidly changing digital environment.
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Format: Hardback

$54⁹⁹

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Digital Business Transformation

$54⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might like this book if you're interested in understanding how to navigate and lead through the digital disruption that businesses face today. The author provides insights into creating a digital strategy that not only transforms business processes but also enhances customer engagement and business growth in a technology-driven market. It's particularly appealing if you're keen on learning from real-world case studies and practical frameworks applicable to organisations of various sizes.

Digital Business Transformation

Description

Fuel your business' transition into the digital age with this insightful and comprehensive resource.

Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realise their digital potential.

Digital Business Transformation provides readers with examples of the challenges faced by global organisations and the strategies they used to overcome them. The book also includes discussions of:

How to decide whether to defend, differentiate, or disrupt your organisation to meet digital challenges
How to deconstruct decision-making throughout all levels of your organisation
How to combine strategy, product, experience, engineering, and data to produce digital results

Perfect for anyone in a leadership position in a modern organisation, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organisation meet the challenges of a changing world.

Book Details

INFORMATION

ISBN: 9781119758679

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 29 March 2021

Country: United States

Imprint: John Wiley & Sons Inc

Audience: Professional and scholarly

DIMENSIONS

Spine width: 31.0mm

Width: 155.0mm

Height: 226.0mm

Weight: 386g

Pages: 224

Collections

Business & Entrepreneurship Business Leadership & Management Nigel Vaz Non-Fiction

About the Author

NIGEL VAZ is CEO of Publicis Sapient, the digital business transformation company, and a member of the Executive Committee of Publicis Groupe. Named by Consulting Magazine as a Top 25 Global Leader, Vaz leads a 20,000-strong company that advises some of the world's largest businesses on their transformation initiatives. Publicis Sapient clients include British Gas, Carrefour, Goldman Sachs, Lufthansa, Marriott, McDonald's, National Institutes of Health, Nationwide, Nissan, T-Mobile, and Unilever. He is a regular commentator in broadcast and print media including the BBC, Bloomberg, CNBC, CNN, The Financial Times, and The Wall Street Journal, and is an inductee of the BIMA Digital Hall of Fame.