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Data & AI Imperative
Designing Strategies for Exponential Growth
Brief Description
Unlock predictable bottom line growth through tailored data and AI strategies. In The Data & AI Imperative: Designing Strategies for Exponential Growth, celebrated data-driven growth leader, Lillian Pierson, delivers a masterclass in developing custom strategies to harness the full potential of data and AI within your...
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Data & AI Imperative
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Description
Unlock predictable bottom line growth through tailored data and AI strategies.
In The Data & AI Imperative: Designing Strategies for Exponential Growth, celebrated data-driven growth leader, Lillian Pierson, delivers a masterclass in developing custom strategies to harness the full potential of data and AI within your organisation. This book offers a clear, actionable roadmap for leveraging your company's data and technology assets to drive significant, reliable growth.
With over two decades of experience, Pierson unveils her proprietary STAR framework through which you'll learn to survey, take stock of, and assess your company's current state. Finally, you'll be guided on how to recommend strategies that drive growth via the execution of optimally positioned data- and AI-intensive projects or products that directly improve your business bottom line. From conception to execution, learn to:
- Identify high-impact opportunities for data or AI interventions within your business.
- Assess your organisation's readiness and data literacy to ensure successful outcomes.
- Implement practical, effective tactics for overseeing your data-intensive projects, from strategic plans to profitable realities.
- Develop and deploy AI and data strategies that exceed your business goals.
While ideal for executives, managers, and other leaders of data- or AI-intensive companies, The Data & AI Imperative is also invaluable to data and technical professionals who aspire to elevate their impact by turning technical expertise into strategic leadership success.
Book Details
INFORMATION
ISBN: 9781394251957
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 30 December 2024
Country: United States
Imprint: John Wiley & Sons Inc
Audience: General / adult
DIMENSIONS
Spine width: 20.0mm
Width: 185.0mm
Height: 231.0mm
Weight: 499g
Pages: 352
About the Author
Lillian Pierson, P.E., is an industry-renowned data- and AI-driven growth strategist, advisor and fractional CMO for B2B technology companies. She’s also a licensed professional engineer who’s supported the expansion of 10% of the Fortune 100 whilst educating over 2 million learners on topics of data strategy, data science, AI, and growth marketing.
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