Branded Protest

Name: Branded Protest
Brand: Hachette Aotearoa New Zealand
SKU: 9789063695415
Price: 70.0 NZD
Availability: OutOfStock

The Power of Branding and its Influence on Protest Movements

By Ingeborg Bloem and Klaus Kempenaars

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Summary

Branded Protest explores the intriguing paradox of protest movements embracing branding techniques while rejecting the broader concept of branding itself. The authors investigate how visual identity and branding have become powerful tools to unify movements and engage the public. Through case studies and interviews with global protest organisers, the book reveals how unique branding strategies help deliver clear, impactful messages and mobilise support.
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Format: Paperback / softback

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This book is ideal for readers interested in arts and culture, social movements, graphic design, and the intersection of visual communication and activism.

Description

Many of the most successful and recognizable protest movements in the world make use of branding techniques, even when they simultaneously reject the general concepts of branding. Branded Protest dives into this antithesis. It researches the power of branding and the influence it has on current protest movements and gives iconic examples of unique branding efforts that support protests.

We are all exposed to branding: from a torn sheet of cardboard scrawled with handwriting to slick corporate advertising campaigns. Here, we take up the term branding to assess the visualization of iconic protest movements, and to identify the unique tools used to attract the general public and activate people to join in.

Branding has become a means to unify a movement and to give protest a visual identity. For Branded Protest we spoke with organizers of protest movements around the world, to identify the particular techniques that help movements deliver a unique and clear message.

Book Details

INFORMATION

ISBN: 9789063695415

Publisher: BIS Publishers B.V.

Format: Paperback / softback

Date Published: 07 October 2019

Country: Netherlands

Imprint: BIS Publishers B.V.

Audience: General / adult

DIMENSIONS

Width: 180.0mm

Height: 270.0mm

Weight: 250g

Pages: 208

Collections

Arts & Culture Ingeborg Bloem Klaus Kempenaars Non-Fiction

About the Author

Ingeborg Bloem is a co-founder of xSITE with a studio in Amsterdam. She is a cross-media creative director and designer with broad experience in the development of brand and communication projects. Klaus Kempenaars is a co-founder of xSITE with a studio in New York. Specializing in branding experiences, Kempenaars has collaborated with international companies with various scopes and focuses.