BranD No.34

Red, Yellow, Blue, known as the "Three Primary Colours", are the most fundamental elements in the colour wheel, as well as the most classic colours with lasting visual enjoyment. From De Stijl to Bauhaus, and to now, masterpieces in red, yellow, and blue in art and design have proved to be quite remarkable.

Our new book, Super RYB, aims to convey the concept of "even the rudimentary colour can breed great inspiration". It will provide readers with an easy and interesting illustrated introduction to the refinement and use of these colours in history.

The book presents high-quality works with a dominant hue of red, yellow, or blue in fields covering posters, photography, packaging, and branding. It also includes comments from new artists and designers regarding their colour selections.

We hope this book will serve as an inspiration for our readers to explore the creative use of the three colours.