Archetypes in Branding

Name: Archetypes in Branding
Brand: Arotahi Agency
SKU: 9781440308185
Price: 85.0 NZD
Availability: OutOfStock

A Toolkit for Creatives and Strategists

By Joshua C. Chen and Margaret Hartwell

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Summary

Archetypes in Branding offers an accessible and practical approach to building a vibrant brand strategy. Combining insightful theory with a unique deck of sixty original archetype cards, it helps reveal your brand's core motivations and the reasons behind its customer appeal. This toolkit enables businesses to strengthen relationships with stakeholders and inspire creative, integrity-driven innovation within teams.
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Format: Spiral bound

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This book is ideal for marketing professionals, brand strategists, business leaders, and creatives seeking to deepen their understanding of brand identity and communication. It suits those interested in applying psychology and storytelling to enhance brand engagement.

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Description

Archetypes in Branding offers an accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.

Combined with a companion deck of sixty original archetype cards, this kit will provide you with a practical tool to:

Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
Forge relationships with the myriad stakeholders that affect your business
Empower your team to access their creativity and innovate with integrity

Book Details

INFORMATION

ISBN: 9781440308185

Publisher: Adams Media Corporation

Format: Spiral bound

Date Published: 26 October 2023

Country: United States

Imprint: How Books

Audience: General / adult

DIMENSIONS

Spine width: 38.0mm

Width: 248.0mm

Height: 273.0mm

Weight: 1334g

Pages: 128

Collections

Arts & Culture Joshua C. Chen Margaret Hartwell Non-Fiction

About the Author

Margaret Hartwell is the author of Archetypes in Branding.