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Airlines: Managing to Make Money
Book Hero Magic crafted this summary to help describe this book. While it's new and still
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Summary
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Format: Paperback / softback
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Airlines: Managing to Make Money
$12500
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for aviation management students and airline professionals seeking a practical and well-rounded guide to airline business strategies.
Drawing on recent developments in the services management, strategic management and brand management literature, this stimulating and well-illustrated book presents critical new approaches to developing customer-centred airline strategies. Designed for a wide audience of aviation management students and professionals.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Drawing on recent developments in the services management, strategic management, and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies.
Designed for a wide audience of aviation management students and professionals, it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management, and operations.
Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry.
Airlines: Managing to Make Money is an unparalleled resource for students and airline managers alike.
Book Details
INFORMATION
ISBN: 9781138381087
Publisher: Taylor & Francis Ltd
Format: Paperback / softback
Date Published: 23 August 2018
Country: United Kingdom
Imprint: Routledge
Audience: General / adult, Tertiary education
DIMENSIONS
Width: 156.0mm
Height: 234.0mm
Weight: 840g
Pages: 456
About the Author
Stephen Holloway is a Consultant to the air transport industry, specializing in both strategic and financial management.
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