In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit—stories are ultimately what drive us to engage with brands. We want to align ourselves with brands that are ethical and purpose-driven, and that take responsibility for their actions and messaging. This indispensable book...

The most powerful brands don’t just capture attention—they ignite change. Branding as a Cultural Force invites readers to reimagine branding as a force for good, one that shapes culture, sparks movements, and drives meaningful social impact. Going beyond traditional branding, Robin Landa explores how companies play pivotal roles in shaping culture, advancing causes, and forging emotional connections with their audiences....

A real-world introduction to advertising design and art direction, updated and revised for today's industry. The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts...

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organisations....

Twelve years after they were exposed and discredited in the book Dirty Politics, some of the most cynical people in New Zealand politics are back. The epitome is Jordan Williams, with his abysmal attitudes to women, morality-free fundraising as a lobbyist for the tobacco industry and – worst and most destructive in New Zealand’s recent history – him and his...

Bring Christmas closer one day at a time with this show-stopping Wasgij Advent Calendar - Christmas TV Special! There are 24 doors to open, each with its own 54-piece puzzle inside. It’s the busiest time of the year for Santa, not only because of all the presents he needs to deliver, but also because of the countless movies and TV...

Fiddlies, 3D printed animals, to fiddle with! Price is for one Fiddlie Design is sent randomly

A BOLD AND BITING SATIRE. WILL HAVE YOU GASPING TO THE FINAL PAGE — Nita Prose WICKEDLY FUNNY, BEAUTIFULLY WRITTEN AND FRIGHTENINGLY PERCEPTIVE — Abigail Dean INVENTIVE, ADDICTIVE, A WILD RIDE — Ashley Audrain SHOT THROUGH WITH HUMOUR AND LACED WITH DARKNESS — Clare Mackintosh The Stepford Wives meets The Handmaid's Tale — Hannah Deitch My name was Natalie Heller...

Window Designer - Bring amazing spiral Spirograph designs to your windows and mirrors! New Window Designer Tool - Press and hold the Window Designer tool firmly against a surface, and the Cyclex wheel makes it simple to draw intricate spiral designs! Can be compatible with other wet-erase markers. Fun for Kids - This Spirograph set is perfect for kids ages...

THE INTERNATIONAL BESTSELLING PHENOMENON'For anything to be truly good, there must be love in it. Nothing is what it's supposed to be if love is not at the core.' One morning, a stranger arrives in the town of Golden. No one knows who he is or where he came from…His name is Theo and he's arrived there by chance –...

For real life - Bluey and her family have landed! This Bluey Tonie Set includes Bluey, Bingo, and Muffin, each packed with their very best adventures. From Grannies and Duck Cake disasters to Bin Night, Takeaway trouble, and full-on Muffin mayhem, there’s something for every kind of little listener. Expect big laughs, big feelings, and a few “trifficult” moments along...

Honour his legacy with the greatest gift of all—his story. The Official Hear Your Story Collection Your dad's story is more than just memories—it's a journey filled with wisdom, experiences, and defining moments that shaped his life. Dad, I Want to Hear Your Story is a guided journal that gives him the chance to share those stories in his own...