Yves Citton

Mythocracy examines the narrative mechanisms that script our lives through the stories we tell one another. Digging beneath common anxieties about fake news, Yves Citton looks at the attention economy, which organises our political perceptions around affective attractors. These are much more powerful than the truth value of any given narrative. The time has come for the left to reclaim...

We think that we live in democracies; in fact, we live in mediarchies. Our political regimes are based less on nations or citizens than on audiences shaped by the media. We assume that our social and political destinies are shaped by the will of the people without realising that ‘the people’ are always produced, both as individuals and as aggregates,...