Yong Chen

This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behaviour and strategy, and transactions and institutions. Economics of Tourism and Hospitality not only helps students to master core microeconomic theories that are essential for understanding the tourism and hospitality industry, but, more...

This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behaviour and strategy, and transaction and institution. Economics of Tourism and Hospitality not only helps students to master core microeconomic theories that are essential for understanding the tourism and hospitality industry, but, more...