William D. Danko, Ph.D

The Millionaire Next Door by Thomas J. Stanley and William D. Danko, Ph.D. offers a profound insight into the habits and lifestyles of America's affluent individuals. Unlike the stereotypical portrayal of the rich residing in opulent estates such as Beverly Hills or Park Avenue, this book reveals that many of them live modestly and appear to be middle class. With...

"Why aren't I as wealthy as I should be?" Many people ask this question of themselves all the time. Often they are hard-working, well-educated middle- to high-income individuals. Why, then, are so few affluent? For nearly two decades, the answer has been found in the bestselling The Millionaire Next Door: The Surprising Secrets of America's Wealthy, reissued with a new...