Vanessa Errecarte

Everyone says personal branding is about you. Everyone is wrong. You’ve built real skill. You’ve solved real problems. But in a world that rewards visibility, doing meaningful work isn’t enough. Recognition matters. Yet the modern version of "personal branding" feels exhausting. Somewhere along the way, personal branding became synonymous with self-promotion, follower counts, and algorithm-chasing. For thoughtful professionals and students...