Tom Hopkins

Your guide to the most up-to-date selling strategies and techniques No matter your skill level, this new edition of Selling For Dummies helps you lay the foundation for sales success with the latest information on how to research your prospects, break down the steps of the sales process, follow up with customers, and so much more. Selling, when done right,...

Find new customers and drum up sales with helpful hints from Tom Hopkins, author of Selling For Dummies. Including sample scripts and real-world examples, Sales Prospecting For Dummies offers approaches to proven strategies for making connections with new clients at meetings and social events. The guide also explores using advertising and direct mail, getting referrals from friends and existing clients,...

Without the close, there is no sale. Pretty obvious, right? Yet, for many salespeople, closing is the most baffling and elusive part of the selling process. All too often, salespeople meet qualified clients and charm them with an eloquent presentation, only to see the sale mysteriously slip from between their fingers in the end. This is unfortunate when you consider...