Stephen B. Heard

An engaging history of the surprising, poignant, and occasionally scandalous stories behind scientific names and their cultural significance, "More fun than you’ve ever had with taxonomy in your whole entire life!" (Diana Gabaldon, author of the Outlander series and PhD in Quantitative Behavioral Ecology) Ever since Carl Linnaeus’s binomial system of scientific names was adopted in the eighteenth century, scientists...

Blending deep experience, evidence-based advice, and good humour, this is an invaluable resource for everyone involved in developing good scientific writers. Every scientist eventually teaches scientific writing or mentors junior scientists as they develop their writing skills—only to discover that the task is both challenging and remarkably time-consuming. If you are in this position, Teaching and Mentoring Writers in the...