Stephanie Marsh

Research Operations is a reasonably new field but one that offers businesses huge opportunities to produce more high-quality customer insights by reducing the administrative toll on research departments, freeing up resource to deliver more value. With customers demanding more personalisation of experiences, fully understanding the consumer and their experience of your brand or product has never been more important. This,...

Many businesses are rooted in creating desirable products and services for users, but fail to consider the consumer. How can they create products and services that work for users? This book has the answers. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other...