Stefan H. Thomke

Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out...

Revolutionising Innovation and Performance Through New Experimentation Technologies. Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation often limits innovation. New technologies—including computer modelling and simulation—promise to lift that constraint by changing the economics of experimentation. Never before has it been so...