Series: Routledge Studies in Rhetoric and Communication

Rhetorical scholarship has for decades relied solely on culture to explain persuasive behaviour. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behaviour – how our bodies and brains help shape and constrain rhetorical acts. Not only is the cultural model incomplete, but it tacitly endorses the fallacy of human...

Examining the layers of meaning encoded in software and the rhetoric surrounding it, this book offers a much-needed perspective on the intersections between software, morality, and politics. In software development culture, evangelism typically denotes a rhetorical practice that aims to convert software developers, as well as non-technical lay users, from one platform to another (e.g., from the operating system Microsoft...