Series: Routledge Communication Series

Media Effects and Society provides an in-depth look at media effects and offers a theoretical foundation for understanding mass media's impact on individuals and society. Working from the assumption that media effects are common and are often underestimated, the text focuses on dominant areas of media effects, providing a synthesis of those key areas of research. With an emphasis on...

This volume examines one health issue—breast implants—across a series of contexts often thought to be separate, such as media coverage, doctor-patient interaction, doctor-doctor professional communication, support group dialogues, public relations campaigns, and more. In so doing, it provides a narrative of how communication shapes the individual perceptions of health, government, and social policy concerning health care. At the core of...