Series: Mass Markets: Storyworlds Across Media

How Star Trek's twenty-first-century reinventions illuminate the unique challenges and opportunities of franchise-style corporate storytelling Late Star Trek explores the beloved science fiction franchise's repeated attempts to reinvent itself after the end of its 1990s golden age. Beginning with the prequel series Enterprise, Adam Kotsko analyses the wealth of content set within Star Trek's sprawling continuity — including authorised books,...