Iran - Culture Smart!

Iran - Culture Smart! explores the enchanting yet often misunderstood nation of Iran. The name itself shimmers with mystique and allure, and until recently, Iran has seemed inaccessible and isolated. However, the country is now opening its doors to visitors and business more than ever before, making a journey to this land of ancient heritage and traditions both tempting and feasible.

Beyond the clichés and stereotypes, what is the real Iran like at the dawn of the twenty-first century? Certainly, the country still offers romance and the exotic. Yet, it is also a modern society experiencing significant change, still reverberating with the impact of the 1979 Islamic Revolution. This remarkable revolution swiftly and completely altered the nation’s political landscape.

Today, stringent Islamic rules exist alongside a vibrant society driven by a predominantly young population. Meanwhile, the pre-Islamic Zoroastrian heritage remains a visible part of everyday life. The 2015 agreement, designed to conclude the longstanding and volatile standoff over Iran's nuclear programme and lift associated economic sanctions, heralds a potential new phase in Iran's relations with the West and the world at large.

This book offers a window into life in Iran, revealing the true values and attitudes of its people, along with their customs and traditions. By understanding the historical forces that have shaped modern Iran and becoming familiar with its social and business etiquette, visitors will be better equipped to navigate the complexities of this fascinating experience, and most importantly, avoid cultural faux-pas.

Khosh amadi! Welcome!