Series: Critical Perspectives on Business and Management

This new four-volume collection brings together the vast body of literature on Management Information Systems, focusing, in particular, on seminal works in the field and notable new developments. As such, the collection will be welcomed as a useful guide for MIS researchers, including PhD students and academics trying to obtain a better grasp of the field.

The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline—and industry—of marketing research has flourished. This new four-volume collection in the Routledge Major Works series, Critical Perspectives on Business and Management, meets the need for an authoritative, up-to-date, and comprehensive reference work...

Operations Management is concerned with the fundamental activity of organisations - how they provide goods and services. As one of the earliest branches of business and management studies, the increase in international competition has seen a resurgence of interest in the development of the operations management field. This collection is international in scope and addresses the four key areas of...