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Podcasting in a Platform Age

From an Amateur to a Professional Medium
Brief Description
Podcasting in a Platform Age explores the transition underway in podcasting by considering how the influx of legacy and new media interest in the medium is injecting professional and corporate logics into what had been largely an amateur media form. Many of the most high-profile podcasts... Read More
Format: Paperback / softback
$5199
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"John Sullivan explores how podcasting has developed as a medium in the 21st century, examining the impacts of professionalization, online platforms and monetization, and what the future holds"--

John Sullivan explores how podcasting has developed as a medium in the 21st century, examining the impacts of professionalization, online platforms and monetization, and what the future holds.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Podcasting in a Platform Age explores the transition underway in podcasting by considering how the influx of legacy and new media interest in the medium is injecting professional and corporate logics into what had been largely an amateur media form.

Many of the most high-profile podcasts today, however, are produced by highly-skilled media professionals, some of whom are employees of media corporations. Legacy radio and new media platform giants like Google, Apple, Amazon, and Spotify are also making big (and expensive) moves in the medium by acquiring content producers and hosting platforms.

This book focuses on three major aspects of this transformation: formalisation, professionalisation, and monetisation. Through a close read of online and press discourse, analysis of podcasts themselves, participant observations at podcast trade shows and conventions, and interviews with industry professionals and individual podcasters, John Sullivan outlines how the efforts of industry players to transform podcasting into a profitable medium are beginning to challenge the very definition of podcasting itself.

Series: Bloomsbury Podcast Studies

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  • Podcasting in a Platform Age
    Podcasting in a Platform Age explores the transition underway in podcasting by considering how the influx of legacy and new media interest in the medium is injecting professional and corporate logics into what had been largely an amateur media form. Many of the most high-profile podcasts today, however, are produced by highly-skilled media professionals, some of whom are employees of...
    Paperback
    $5199
    Available
    Ships in 4-6 weeks
  • Empathy Machines
    The first book-length treatment of This American Life, Empathy Machines contextualizes the influential show within the history of radio, looking back to radio’s golden era and the para-social connections that it encouraged, as well as the formation of NPR in the 1960s and the β€œGreat Society Liberalism” that guided its programming and approach to the audience. Empathy Machines identifies This...
    Paperback
    $4999
    Available
    Ships in 4-6 weeks

Book Details

INFORMATION

ISBN: 9781501380693

Publisher: Bloomsbury Publishing Plc

Format: Paperback / softback

Date Published: 22 February 2024

Country: United States

Imprint: Bloomsbury Academic

Illustration: 17 bw illus

Audience: Tertiary education

DIMENSIONS

Spine width: 18.0mm

Width: 140.0mm

Height: 216.0mm

Weight: 380g

Pages: 296

About the Author

John L. Sullivan is Professor in the Department of Media and Communication at Muhlenberg College, USA. His research explores the links between media and systems of social and economic power. He has published articles on podcasting production in the United States, focusing on the processes of formalization and monetization of amateur and semi-professional labor. He is the author of Media Audiences, 2nd edition (2020).

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