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Designing Graphic Illusions

Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Designing Graphic Illusions explores the captivating world of optical illusions, showcasing their influence across various design fields including interior design, 3D art, product branding, and typography. Highlighting real-world examples like the success of the Monument Valley game and viral debates on dress colours, the book reveals how illusions attract public interest and generate economic value. It presents 14 key principles of visual illusion and 8 practical techniques, featuring over 60 striking artworks to inspire readers to create their own illusions for both personal enjoyment and commercial use.
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Format: Hardback
$6499
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for artists, graphic designers, illustrators, and creative professionals interested in visual effects and illusion techniques, as well as enthusiasts keen to understand and experiment with optical illusions in design.

Book Hero thinking about your next read

This book introduces the interesting history and the typical patterns of visual illusion with rich images, taking readers to explore the mysterious world of illusion art. For beginners, they also can learn the illusion creation and enjoy the amazing illusion artworks created by famous artists from around the world.

A comprehensive reference on designing optical illusions for business and pleasure.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Monument Valley, an indie puzzle game based on optical illusions and impossible objects, generated nearly $14.4 million of revenue in two years after its launch. An ordinary dress prompted an Internet discussion around the world about whether it was black and blue or white and gold. Artists have applied visual illusions to large 3D artworks, which are so fascinating that many spectators are willing to pay for taking a photo.

Optical illusions can be seen everywhere in our lives, from interior design, installation, 3D art, product, and brand identity, to book cover and typeface design. They can always draw wide public attention and bring economic benefits.

Designing Graphic Illusions summarises 14 principles of visual illusion and 8 creation techniques, and includes more than 60 amazing optical illusion artworks. Most importantly, it enables readers to create visual illusions flexibly and effectively, whether for personal interest or commercial projects.

Book Details

INFORMATION

ISBN: 9789887928355

Publisher: SendPoints Publishing Co., Ltd

Format: Hardback

Date Published: 15 July 2019

Country: Hong Kong

Imprint: SendPoints Publishing Co., Ltd

Audience: Professional and scholarly

DIMENSIONS

Width: 215.0mm

Height: 280.0mm

Weight: 250g

Pages: 256

About the Author

SendPoints is a China-based publisher of design books and magazines. Representing traditional and cutting edge designs from around the world, their publications range across art and culture, graphic and product design, fashion, exhibition, interior design and architecture.

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