Setting the Agenda
News media strongly influence how we picture public affairs across the world, playing a significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Setting the Agenda, first published in 2004, has become the go-to textbook on this crucial topic. In this timely third edition, Maxwell McCombs—a pioneer of agenda-setting research—and Sebastián...Paperback$4299Unit price /UnavailableAvailableShips in 3-4 weeks