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Manuals

Brief Description
Introducing Manuals - the most comprehensive study of corporate identity design manuals from the golden era of identity design. The 41 manuals featured have been expertly photographed, retaining all essential details, and are presented in a spacious and functional layout, allowing you to fully appreciate these... Read More
Format: Hardback
$21000
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The first comprehensive study of corporate identity design manuals from the golden era of identity design.

Introducing Manuals - the most comprehensive study of corporate identity design manuals from the golden era of identity design

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Introducing Manuals - the most comprehensive study of corporate identity design manuals from the golden era of identity design.

The 41 manuals featured have been expertly photographed, retaining all essential details, and are presented in a spacious and functional layout, allowing you to fully appreciate these wonderful examples of sophisticated information design. These include manuals for Canadian National Railways (1965); New York City Transit Authority (1970); Olivetti (1971); NASA (1976); PTT [Dutch postal/telephone services] (1989); and RAC (1998).

The photography is accompanied by a foreword by the late Massimo Vignelli, an afterword by designer Lance Wyman, and texts from Adrian Shaughnessy, Richard Danne, Martha Fleming, Greg D'Onofrio, and Patricia Belen. It also includes interviews with branding and visual identity practitioners Armin Vit, Sean Perkins, John Lloyd, Michael Burke, Sean Wolcott, Liza Enebeis, and John Bateson.

Book Details

INFORMATION

ISBN: 9780500028827

Publisher: Thames & Hudson Ltd

Format: Hardback

Date Published: 07 November 2024

Country: United Kingdom

Imprint: Thames & Hudson Ltd

Illustration: From mostly existing print PDFs. Add 32pp new content; 1000 Illustrations, color

Contributors:

  • Foreword by Massimo Vignelli

Audience: General / adult

DIMENSIONS

Width: 234.0mm

Height: 279.0mm

Weight: 3080g

Pages: 600

About the Author

Adrian Shaughnessy is a graphic designer, writer and senior tutor at the Royal College of Art, London. He has written numerous books, including a compendium of his design journalism, Scratching the Surface, and monographs devoted to designers Herb Lubalin and Ken Garland. In 1988, Shaughnessy cofounded design studio Intro; today he runs ShaughnessyWorks, a consultancy combining art direction, writing, editing, and lecturing, and is a codirector of Unit Editions. Tony Brook AGI is a designer, artist, educator, publisher, collector, and curator. He co-founded his London based studio SPIN and publisher of books on visual culture, Unit editions in 2009.

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