Roy F. Baumeister

The international bestselling authors of Willpower show us how to beat the disproportionate influence of negative events on our lives. Why does a bad impression last longer than a good one? Why does losing money affect us more than gaining it? What makes phobias so hard to shake? The answer is the negativity bias - or in other words, the...

The science of self-control, and how everyone can master it Can you resist everything except temptation? In a hedonistic age full of distractions, it's hard to possess willpower—or in fact even understand why we should need it. Yet it's actually the most important factor in achieving success and a happy life, shown to be more significant than money, looks, background...