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Strategic Management, Essentials Edition

By Robert M. Grant and Peter A. Murray and Stuart Orr and Bella Butler and Pieter-Jan Bezemer
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Strategic Management, Essentials Edition provides an insightful overview of strategic management principles, focusing on both classic and contemporary frameworks. It guides readers through the processes integral to crafting, implementing, and evaluating strategies that ensure competitive advantage and organisational success. This edition combines theoretical insights with real-world applications, making it an essential read for students and professionals seeking a foundational understanding of strategic management concepts.
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Format: Paperback / softback
$9499
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you're interested in gaining a clear, concise understanding of strategic management concepts and their practical application. Perfect for students and professionals alike, it offers a modern perspective on the subject, combining theoretical insights with real-world examples to enhance strategic decision-making skills.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

With all the essentials of strategic management for time-poor students, Grant et al.’s Strategic Management, Essentials Edition is designed for modern-day undergraduates and MBA students. This Essentials edition offers practical, current, and real-world content to provide you with the best foundation to build your course upon.

Maintaining what academics and students know and love about previous editions of Grant et al.’s title, this resource uniquely caters to students in the APAC region, with an abundance of regional case studies, practical examples, and revision exercises to cement learnings contextually.

This resource is designed to future-proof students by outlining fundamental strategic concepts and explaining how they can be applied in uncertain, dynamic environments – like today’s.

This edition also features Wiley’s Future Student Guide, a unique tool which provides expert and practical advice on career preparedness, making for more future-ready graduates.

Book Details

INFORMATION

ISBN: 9780730385769

Publisher: John Wiley & Sons Australia Ltd

Format: Paperback / softback

Date Published: 23 October 2020

Country: Australia

Imprint: John Wiley & Sons Australia Ltd

Audience: Tertiary education

DIMENSIONS

Spine width: 1.0mm

Width: 22.0mm

Height: 28.0mm

Weight: 680g

Pages: 328

Collections

Bella Butler Business & Entrepreneurship Education & Reference Non-Fiction Peter A. Murray Pieter-Jan Bezemer Robert M. Grant Stuart Orr

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