Robert H. Frank

From New York Times bestselling author and economics columnist Robert Frank, bold new ideas for creating environments that promise a brighter future. Psychologists have long understood that social environments profoundly shape our behaviour, sometimes for the better, often for the worse. But social influence is a two-way street—our environments are themselves products of our behaviour. Under the Influence explains how...

From New York Times bestselling author and economics columnist Robert Frank, a compelling book that explains why the rich underestimate the importance of luck in their success, why that hurts everyone, and what we can do about it. How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass...