Rob Meyerson

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology,...

This is a book of gramograms, little word puzzles where letters, numbers, and everyday symbols are spoken out loud to form words and sentences. Gramograms have been around for ages, but the first person to pair them with drawings was New Yorker cartoonist William Steig, in his classic 1968 book CDB! (See the Bee!). These days, with the ubiquitousness of...