Masters of Craft
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Check link for latest rating. ( 81 ratings, 12 reviews)Read More
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See moreIn today's new economy-in which "good" jobs are typically knowledge or technology based-many well-educated and culturally savvy young people are instead choosing to pursue traditionally low-status manual labor occupations as careers. Masters of Craft looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering. In
In today's new economy—in which "good" jobs are typically knowledge or technology-based—many well-educated and culturally savvy young people are instead choosing to pursue traditionally low-status manual labour occupations as careers. Masters of Craft looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering.
In this engaging book, Richard Ocejo takes you into the lives and workplaces of these people to examine how they are transforming once-undesirable jobs into "cool" and highly specialised upscale occupations. He shows how they find meaning in these jobs by enacting a set of "cultural repertoires," resulting in a new form of elite taste-making.
Focusing on cocktail bartenders, craft distillers, upscale men's barbers, and whole-animal butcher shop workers in Manhattan, Brooklyn, and upstate New York, Masters of Craft provides new insights into the stratification of taste, the spread of gentrification, and the evolving labour market in today's postindustrial city.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Winner of the Max Weber Book Award from the American Sociological Association and longlisted for the 2018 Spirited Awards Best New Book on drinks, culture, history, or spirits, Masters of Craft is acclaimed for its insightful analysis and engaging ethnographic detail.
Book Details
INFORMATION
ISBN: 9780691183190
Publisher: Princeton University Press
Format: Paperback / softback
Date Published: 13 November 2018
Country: United States
Imprint: Princeton University Press
Illustration: 15 b/w illus.
Audience: General / adult
DIMENSIONS
Width: 155.0mm
Height: 235.0mm
Weight: 250g
Pages: 368
Collections
About the Author
Richard E. Ocejo is associate professor of sociology at John Jay College and the Graduate Center, City University of New York. His books include Upscaling Downtown: From Bowery Saloons to Cocktail Bars in New York City (Princeton).
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