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Fashion Film
Art and Advertising in the Digital Age
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Fashion Film is ideal for students and scholars interested in fashion, film, media, photography, cultural studies, and sociology. It appeals to those seeking a critically informed yet accessible examination of how digital imagery shapes contemporary fashion communication and culture.
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Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication, and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, this ground-breaking book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising, and documentary film-making, right up to today’s visual spread of contemporary fashion on video blogs, online magazines, and live-streamed catwalk shows.
Examining collaborations between fashion designers and pioneering image-makers such as Guy Bourdin, Jean-Paul Goode, William Klein, and Nick Knight, the book highlights the critical tension between the fashion film conceived as a creative endeavour and as a commercial enterprise. Fashion Film also includes a parallel focus on factual representations of fashion through the recent rise of documentary fashion film that goes behind the scenes to follow the processes and personalities involved in making fashion.
Accessible and well-illustrated, Fashion Film will appeal to students and scholars of fashion, film, media, photography, celebrity, sociology, and cultural studies.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Praised for its thorough research and engaging style, Fashion Film is hailed as a seminal work in media and fashion studies. Experts commend its intellectual rigor, comprehensive analysis, and accessible prose, predicting it will become a classic and a benchmark in the study of fashion film. The book is celebrated for both its academic depth and pleasurable reading experience.
Book Details
INFORMATION
ISBN: 9780857857002
Publisher: Bloomsbury Publishing PLC
Format: Paperback / softback
Date Published: 13 December 2018
Country: United Kingdom
Imprint: Bloomsbury Visual Arts
Illustration: 16 colour and 30 bw illus
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 14.0mm
Width: 156.0mm
Height: 232.0mm
Weight: 460g
Pages: 240
Collections
About the Author
Nick Rees-Roberts is Professor of Media and Cultural Studies at the Sorbonne Nouvelle University, Paris, France.
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