Fashion Film

Name: Fashion Film
Brand: Allen & Unwin
SKU: 9780857857002
Price: 54.99 NZD
Availability: InStock

Art and Advertising in the Digital Age

By Professor Nick Rees-Roberts

Summary

Fashion Film explores the evolution of fashion imagery in the digital era, focusing on the moving image as a vital marketing and artistic tool for luxury fashion brands. It traces the origins of fashion film from early photography, experimental cinema, and documentary styles to today's digital platforms including video blogs and live-streamed catwalks. The book analyses collaborations between designers and visionary image-makers, revealing the balance between fashion film as creative art and commercial enterprise, while also examining documentary fashion films that offer behind-the-scenes insights.
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Format: Paperback / softback

$54⁹⁹

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Fashion Film

$54⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Fashion Film is ideal for students and scholars interested in fashion, film, media, photography, cultural studies, and sociology. It appeals to those seeking a critically informed yet accessible examination of how digital imagery shapes contemporary fashion communication and culture.

Description

The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication, and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, this ground-breaking book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising, and documentary film-making, right up to today’s visual spread of contemporary fashion on video blogs, online magazines, and live-streamed catwalk shows.

Examining collaborations between fashion designers and pioneering image-makers such as Guy Bourdin, Jean-Paul Goode, William Klein, and Nick Knight, the book highlights the critical tension between the fashion film conceived as a creative endeavour and as a commercial enterprise. Fashion Film also includes a parallel focus on factual representations of fashion through the recent rise of documentary fashion film that goes behind the scenes to follow the processes and personalities involved in making fashion.

Accessible and well-illustrated, Fashion Film will appeal to students and scholars of fashion, film, media, photography, celebrity, sociology, and cultural studies.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Praised for its thorough research and engaging style, Fashion Film is hailed as a seminal work in media and fashion studies. Experts commend its intellectual rigor, comprehensive analysis, and accessible prose, predicting it will become a classic and a benchmark in the study of fashion film. The book is celebrated for both its academic depth and pleasurable reading experience.

Book Details

INFORMATION

ISBN: 9780857857002

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 13 December 2018

Country: United Kingdom

Imprint: Bloomsbury Visual Arts

Illustration: 16 colour and 30 bw illus

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 14.0mm

Width: 156.0mm

Height: 232.0mm

Weight: 460g

Pages: 240

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Arts & Culture Non-Fiction Professor Nick Rees-Roberts

About the Author

Nick Rees-Roberts is Professor of Media and Cultural Studies at the Sorbonne Nouvelle University, Paris, France.