Ollivier Pourriol

We've often been told that anything worthwhile can only be achieved through sustained effort, hard work or 10,000 hours of practice. But what if the opposite were true? The French have known it for centuries. We can see it in their laissez faire parenting, their chic style and their haute cuisine - the French barely seem to be trying, yet...

Sick of striving? Giving up on grit? Had enough of hustle culture? Daunted by the 10,000-hour rule? Relax: As the French know, it's the best way to be better at everything. In the realm of love, what could be less seductive than someone who's trying to seduce you? Seduction is the art of succeeding without trying, and that's a lesson...