An Introduction to Behavioral Economics

Name: An Introduction to Behavioral Economics
Brand: Allen & Unwin
SKU: 9781137524126
Price: 133.95 NZD
Availability: InStock

By Nick Wilkinson and Matthias Klaes

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3.76

( 46 ratings, 4 reviews)

Summary

An Introduction to Behavioral Economics offers a comprehensive and rigorous exploration of behavioral economics, integrating psychology, evolutionary biology, and neuroscience to examine why humans often act 'irrationally'. This third edition updates the field with extensive new material on heuristics, biases, and neuroeconomics, alongside topical case studies including Brexit, the Trump election, and the obesity epidemic. Ideal for higher undergraduate and Master's economics students, it includes examples, review questions, and free online teaching resources.
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Format: Paperback / softback

$133⁹⁵

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An Introduction to Behavioral Economics

$133⁹⁵

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is best suited for economics students at higher undergraduate or Master's level, particularly those interested in behavioural economics, economic psychology, and interdisciplinary approaches combining economics with neuroscience and psychology.

Description

The third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field of behavioural economics. Building on the strengths of the second edition, it offers an up-to-date and critical examination of the latest literature, research, developments, and debates in the field. Offering an inter-disciplinary approach, the authors incorporate psychology, evolutionary biology, and neuroscience into the discussions. Ultimately, they consider what it means to be ‘rational’, why we so often indulge in ‘irrational’ and self-harming behaviour, and also why ‘irrational’ behaviour can sometimes serve us well.

This is a perfect book for economics students studying behavioural economics at higher undergraduate level or Master's level.

This new edition features:

Extended material on heuristics and biases, and new material on neuroeconomics and its applications
A wealth of new topical case studies, such as voting behaviour in Brexit and the Trump election and the current obesity epidemic
More examples and review questions to help cement understanding

Accompanying online resources for An Introduction to Behavioral Economics can be found at bloomsburyonlineresources.com/an-introduction-to-behavioral-economics. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

The third edition is praised for its integration of neuroeconomics and contemporary political examples such as Brexit and US polarization, making the field engaging and current. George Loewenstein of Carnegie Mellon University commends the approachable yet in-depth treatment, while other reviewers highlight the book’s strong link between behavioural economics and economic theory, enriched by consideration of the sociology of choice.

Book Details

INFORMATION

ISBN: 9781137524126

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 27 December 2017

Country: United Kingdom

Imprint: Bloomsbury Academic

Edition: 3rd edition

Illustration: 30 bw illus

Audience: Tertiary education

DIMENSIONS

Spine width: 38.0mm

Width: 194.0mm

Height: 260.0mm

Weight: 1330g

Pages: 616

Collections

Education & Reference Finance & Economics Finance & Investment Matthias Klaes Nick Wilkinson Non-Fiction

About the Author

Nick Wilkinson is Professor of Economics at Richmond the American International University in London and has taught economics and finance in various international institutions in the UK and USA. He has also worked in business management in both countries and served as a consultant to many companies, mainly in the leisure industry. He has authored two books, 'Managerial Economics: A Problem-Solving Approach', published by Cambridge University Press. His research interests lie in behavioral economics, particularly in the implications of evolutionary biology and neuroscience for behavioral economics.

Matthias Klaes is President of the Scottish Economic Society and Convener of the Scottish Centre for Economic Methodology. He has published widely in organisational and behavioral economics and finance, and regularly acts as an adviser to both private and public sector bodies. His current research focuses on the behavioral dimensions of online marketplaces and digital finance.