130,000+ Books, Games & Puzzles in-stock 🇳🇿

Overnight NZ-wide delivery 🚀 | Visit our Auckland bookstore • Open 7 days, 8:30am–5pm

They Bloom Because of You

On the Infinite Love, Growth and Magic of Motherhood
By Jessica Urlichs
0.0 (0 reviews)
Brief Description
Bestselling author and Instagram sensation Jessica Urlichs returns with a new collection of beautifully observed poems about the ever-evolving journey of motherhood - the hard, the magic and the fleeting. ‘A raw and honest read that makes you feel seen and understood in a way that... Read More
Format: Paperback / softback
$3000
Elsewhere:
$3600
OVERNIGHT NZ-WIDE DELIVERY

Found a better price? Request a price match

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Bestselling author and Instagram sensation Jessica Urlichs returns with a new collection of beautifully observed poems about the ever-evolving journey of motherhood - the hard, the magic and the fleeting.

‘A raw and honest read that makes you feel seen and understood in a way that will bring you to tears.’ - Hilary Swank

‘A book to keep close and come back to over and over again like you would a best friend.’ - Jennifer Love Hewitt

A mother is born the moment her children are, growing and blooming alongside them. They Bloom Because of You is a testament to the profound significance of mothering, and the extraordinary beauty of watching our children unfurl into who they are meant to be.

Jess’s poems have touched millions, offering comfort like a trusted friend through shimmering highs and the darkest, sleepless nights. In this deeply personal new collection, her poetry resonates with fresh tenderness as she reflects on the joys and challenges of raising her growing family.

Whether Jess’s words already hold a special place in your heart or you have the pleasure of discovering them for the very first time, this collection will leave you feeling seen, moved and overwhelmed with an ever-deepening love for your children and the journey of motherhood itself.

Lists

The Books I'd Recommend For Every New Parent

Book Details

INFORMATION

ISBN: 9781761354144

Publisher: Penguin Random House Australia

Format: Paperback / softback

Date Published: 03 March 2026

Country: Australia

Imprint: Penguin Random House Australia

Audience: General / adult

DIMENSIONS

Spine width: 1.0mm

Width: 1.0mm

Height: 1.0mm

Weight: 1g

Pages: 224

Collections

Arts & Culture Best Sellers at Book Hero Best Selling Books In Stock Arts & Culture Books In Stock Books Jessica Urlichs Modern Poetry Mother's Day Gifts Non-Fiction Penguin Books Poetry Popular Poetry

Also by Jessica Urlichs

View all
  • Beautiful Chaos
    The Instant Sunday Times Bestseller Selected poems from bestselling author and Instagram poet, Jessica Urlichs. 'These words awaken the magic of life by celebrating the ordinary.' - Giovanna Fletcher Motherhood is messy and beautiful, and hard and humbling. We adore our children and sometimes we miss ourselves. Beautiful Chaos is a collection of raw, honest poems about motherhood, capturing everything...
    By Jessica Urlichs
    Paperback
    $2900
    Elsewhere:
    $3500
    In Stock
    Ships today
  • You Hung the Moon
    A delightful gift for mothers of all ages and a beautiful book to share with children. When you hold me and sway like you do, I know it was you who hung the moon. From infancy to childhood, through the teenage years and into adulthood, the love between a mother and child is a bond like no other. This heartwarming...
    By Jessica Urlichs
    Hardback
    $2500
    Elsewhere:
    $2799
    In Stock
    Ships today
  • May You Always Know
    From the author of the beloved international bestseller You Hung the Moon comes a stunning gift book full of hopes and dreams for children. You won't always get it right And mistakes aren't always wrong. Life is full of learning, Gaining wisdom is lifelong. A beautiful book detailing in prose the things a parent always wants their child to know...
    By Jessica Urlichs
    Hardback
    $1999
    Elsewhere:
    $2499
    In Stock
    Ships today
  • My Friends and I
    A vibrant celebration of kindness, gratitude, self-worth, and belonging from poet Jessica Urlichs and artist Ant Sang. It all began one morning, though it happens all the time. With little acts of kindness, we can help each other shine. Join Ben and his friends as they learn the importance of friendship and kindness by passing the shine around. A delight...
    By Jessica Urlichs
    Paperback
    $1800
    Elsewhere:
    $2199
    In Stock
    Ships today
  • My Superpowers
    Every single day, through the minutes and hours, there's always a time to use my superpowers! Children can use an amazing toolkit of mental skills every day to explore their feelings and express their needs - their very own superpowers! Jessica Urlichs, author of the number one bestseller The Rainbow in My Heart, teams up with illustrator and primary school...
    By Jessica Urlichs
    Paperback
    $1900
    Elsewhere:
    $1999
    In Stock
    Ships today
  • On Sale
    20% off
    To My Love
    I remember us, my love With plans so young and free Our faces flush like springtime When it was just you and me. A stirring poem of the partnership during parenthood that will give you all the feels. From bestselling author and poet Jessica Urlichs and gorgeously illustrated by Sarah Reinhardt. Also available: You Hung the Moon 'Jess has an...
    By Jessica Urlichs
    Hardback
    $2000
    Usually:
    $2499
    In Stock
    Ships today
  • The Rainbow in My Heart
    #1 Bestselling title 'Would I use the book to support tamariki (children) better understanding emotions? Yes, I definitely would.' - Mental Health Foundation of New Zealand 'An excellent book for parents and ECECs' - Maggie Dent, parenting author and educator. We all have lots of feelings, it's OK to let them show. They all live in our heart as our...
    By Jessica Urlichs
    Paperback
    $1900
    Elsewhere:
    $2199
    In Stock
    Ships today
  • Let Me Be Frank
    There are so many toys, and games we can play. Whatever we choose, let's do it our way. Join Frank and Quinn on their playdate - there are no limits to which toys they can play with and which games they can choose. A fun rhyming picture book to read with children to reinforce that they can choose to be...
    By Jessica Urlichs
    Paperback
    $2199
    Available
    Ships in 4-6 weeks
  • You'll Always Be My Baby
    You'll Always Be My Baby
    A heart-tugging rhyming picture book for preschoolers, parents and grandparents, reminiscent of Guess How Much I Love You and Kissed by the Moon. You’ll always be my baby,Just heavier to hold… A gentle and poetic picture book that celebrates the deep forever love of family.Adapted from the popular poem by bestselling author and Instagram poet, Jessica Urlichs, and brought to life by celebrated...
    By Jessica Urlichs
    Hardback
    $2100
    Elsewhere:
    $2400
    In Stock
    Ships today
  • How to Have Good Dreams
    A bedtime classic in the making Dreams are things that come to you when you close your eyes Some are magical, some are fun and some are a surprise. They find you when you're sleeping, dreams of every kind. A little like a story or a movie in your mind. Meet a cast of delightful characters with lots of magical...
    By Jessica Urlichs
    Hardback
    $1999
    Elsewhere:
    $2499
    (1)
    In Stock
    Ships today
  • The Rainbow in My Heart
    "Would I use the book to support tamariki (children) better understanding emotions? Yes, I definitely would." - Mental Health Foundation of New Zealand "An excellent book for parents and ECECs" - Maggie Dent, parenting author and educator. We all have lots of feelings, it's OK to let them show. They all live in our heart as our very own rainbow. What...
    By Jessica Urlichs
    Board Book
    $1799
    Elsewhere:
    $1999
    In Stock
    Ships today
  • Beautiful Chaos
    Pre-order
    Beautiful Chaos
    Featuring five exclusive new poems, this stunning foil-embossed hardback edition is a collector's item and a gorgeous gift. The Instant Sunday Times Bestseller. Selected poems on motherhood from bestselling author and Instagram poet, Jessica Urlichs. 'Reading Jess's poems makes me feel like she's somehow reached into my own personal reflections and articulated them in a way I never could.' –...
    By Jessica Urlichs
    Hardback
    $3299
    Elsewhere:
    $4000
    Pre-order
    Out 20 Oct 2026

More from Arts & Culture

View all
  • Dylan's Pick
    Bold Types
    A tribute to 32 truly independent bookshops throughout Aotearoa New Zealand, from north of Auckland down to Dunedin, and coast to coast. Jane Ussher's photographs show every bookstore in its unique nature - including behind the counter, smoko rooms, the mess which tells the hardworking story behind the joy of matching books with customers. Jemma Moreira's careful editing has crafted...
    By Jane Ussher
    Hardback
    $5999
    Elsewhere:
    $7000
    In Stock
    Ships today
  • New Release
    I’ll Believe in Anything
    From Jacob Tierney, the creator of Heated Rivalry, in partnership with Brendan Brady and Accent Aigu, comes I’ll Believe in Anything, an official and complete collection of annotated scripts for the biggest cultural sensation of the year, with all new exclusive behind-the-scenes content.Based on Rachel Reid’s blockbuster Game Changers book series, Heated Rivalry premiered on Crave and HBO in late 2025 and immediately took the world by storm. I’ll...
    By Jacob Tierney
    Hardback
    $5499
    Elsewhere:
    $6000
    In Stock
    Ships today
  • New Release
    Shirl's Pick Shirl's Pick
    Home Again
    Join rock-legend, former Shihad frontman and lead singer of The Adults, Jon Toogood in this unflinching and no-holds-barred memoir Home Again.This is more than a rock story. Toogood looks back on a 37-year career that helped define New Zealand rock music, and the personal cost that came with it. From a music-obsessed childhood in Wellington to the deafening roar of international stages, this...
    By Jon Toogood
    Paperback
    $3199
    Elsewhere:
    $3999
    (1)
    In Stock
    Ships today
  • The Odyssey
    Composed at the rosy-fingered dawn of world literature almost three millennia ago, The Odyssey is a poem about violence and the aftermath of war; about wealth, poverty and power; about marriage and family; about travellers, hospitality, and the yearning for home. This fresh, authoritative translation captures the beauty of this ancient poem as well as the drama of its narrative....
    By Homer
    Paperback
    $2999
    Elsewhere:
    $3599
    In Stock
    Ships today
  • The Iliad
    When Emily Wilson's translation of The Odyssey appeared in 2017—revealing the ancient poem in a contemporary idiom that was "fresh, unpretentious and lean" (Madeline Miller, Washington Post)—critics lauded it as "a revelation" (Susan Chira, New York Times) and "a cultural landmark" (Charlotte Higgins, Guardian) that would forever change how Homer is read in English. Now Wilson has returned with an...
    By Homer
    Paperback
    $3299
    Elsewhere:
    $3799
    In Stock
    Ships today
  • Birdlands Birdlands
    New Release
    Birdlands
    A rare, intimate journey into the wild islands where Aotearoa's birds live beyond the reach of most human lives. In the most remote outposts of Aotearoa, our islands are populated not with people, but with birds. From the storm-lashed Subantarctic Islands in the deep south to the scattered volcanic islands of Tikapa Moana/Hauraki Gulf in the north, Birdlands offers a...
    By Edin Whitehead
    Hardback
    $4199
    Elsewhere:
    $5000
    In Stock
    Ships today
  • Disney Moana: The Official Cookbook
    Disney Moana: The Official Cookbook
    Embark on a culinary adventure with Moana of Motunui with Pacific recipes inspired by Moana and Moana 2! After a long day of sailing to see how far you’ll go or keeping the demigod Maui out of trouble with Te Fiti, catch a break with the delicious dishes in Moana: The Official Cookbook! Featuring more than 50 recipes spanning the...
    By Monique Fiso
    Hardback
    $4499
    Elsewhere:
    $5299
    In Stock
    Ships today
  • Split Enz
    New Release
    Split Enz
    'My favourite band. Ever! And certainly the best dressed.' Sam Neill Split Enz were never designed to fit. Emerging from art school mischief in early-1970s New Zealand, they turned pop into surreal theatre: costume, character and melody colliding in a rock band that refused to behave like one. At the centre of that vision was Noel Crombie—percussionist, performer and the...
    By Michael Dwyer and Noel Crombie
    Hardback
    $5199
    Elsewhere:
    $6500
    In Stock
    Ships today
  • The Artist's Way
    The Artist's Way by Julia Cameron is a transformative guidebook that has captivated millions, including luminaries such as Elizabeth Gilbert and Tim Ferriss. With its profound ability to inspire and elevate, this book invites readers to embark on an enriching creative journey, fostering a deeper connection to one's artistic process and sense of purpose. The heart of Cameron's groundbreaking programme...
    By Julia Cameron
    Paperback
    $3700
    Elsewhere:
    $4500
    In Stock
    Ships today
  • This Angry Pen of Mine
    This Angry Pen of Mine by Layne Staley invites you to dive into the untold creative world of Layne Staley, the legendary voice behind Alice in Chains. This extraordinary collection showcases his handwritten lyrics, deeply personal poetry, stunning original artwork, rare photos, fan tributes, and so much more. Step into the world of Layne Staley like never before. For the...
    By Layne Staley
    Hardback
    $7299
    Elsewhere:
    $8999
    In Stock
    Ships today
  • A Life in Lyrics
    Freddie Mercury was one of the greatest showmen of the twentieth century. With his unparalleled voice and searing on-stage energy, he was a great pretender, a killer queen and a champion of the world. But behind the glamour lived a musician and lyricist talented beyond measure, and the creative force behind one of the most culturally significant and musically diverse...
    By Freddie Mercury
    Hardback
    $5000
    Elsewhere:
    $6500
    Pre-order
    Out
  • Starside
    Enter the enchanting and deadly world of Starside, where swords have magic and power isn’t inherited – it’s claimed, from No. 1 New York Times bestselling author Alex Aster.Hundreds of years ago, a brutal war split a land in two. Starside is the realm of magic and immortals – the descendants of the gods, living in a power-rich paradise. Stormside...
    By Alex Aster
    Paperback
    $3299
    Elsewhere:
    $3899
    In Stock
    Ships today

Why buy from us?

Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!

Service & Delivery

Service & Delivery

Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.

Auckland Bookstore

Auckland Bookstore

We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.

Our Gifting Service

Our Gifting Service

Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.

Arts & Culture lists from the team

Explore our curated lists from our heroes to find your next read!

The Latest at Book Hero

View all