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Fundamentals of Design

Understanding, Creating & Evaluating Forms and Objects
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Fundamentals of Design by Mike Ambach is a comprehensive exploration of key design principles that shape the creative process. The book delves into visual elements such as balance, contrast, and harmony, offering insights that are vital for any aspiring designer. It's a useful resource for understanding the core concepts that underpin successful artistic and cultural projects.
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Format: Paperback / softback
$4899
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're passionate about exploring the principles of design and understanding how they apply to art and culture. It provides valuable insights into the creative process and can serve as a great resource for both beginners and experienced designers looking to refine their skills.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

What shapes exist? What form-giving operations are possible? What are the evaluation standards for existing objects and those to be developed? These three fundamental questions, which every architect, designer, and artist asks again and again, are addressed, systematically explained, and answered in three sections in this volume.

The publication also provides readers with a set of basic tools that enables them to communicate better when discussing and explaining their own work with other creative people and other professionals.

The first part is a comprehensive compilation that identifies and describes all forms among objects. The middle section offers a qualitative overview of the possibilities with which form elements, forms, or objects can be developed and optimized. In the third section, the methodology for the development of an own evaluation system is presented.

The objective of this work is to offer an orientation on the basics of design, combining the aspects of form, craft, content, and method into a holistic understanding of design.

Book Details

INFORMATION

ISBN: 9783721210200

Publisher: Niggli Verlag

Format: Paperback / softback

Date Published: 08 December 2022

Country: Switzerland

Imprint: Niggli Verlag

Illustration: 300 Illustrations

Audience: General / adult

DIMENSIONS

Width: 148.0mm

Height: 210.0mm

Weight: 310g

Pages: 176

About the Author

After graduating in product design in SchwΓ€bisch GmΓΌnd, Mike Ambach worked as an in-house designer at Gaggenau-HausgerΓ€te. After founding his own design firm, he also worked as a design fundamentals lecturer in SchwΓ€bisch GmΓΌnd. Today, his work focuses on the areas of living and kitchens, electromobility and mechanical engineering.

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